"Western fast food" has again cut prices. Yesterday, the reporter found that Guangzhou McDonald's started selling a variety of packages 15 yuan more than the maximum discount of nearly four original price Cheng. In addition, KFC, Starbucks and other chain catering enterprises abroad, the recent market prices are adjusted for different moves.

"Today, we have just changed the menu." Yesterday, the reporter found that in Guangzhou, McDonald's restaurants, McDonald's has cut prices. Related to chicken, beef and fish three kinds of burgers, plus the fries and medium Coke, restaurant waiter hung out a unified price of 15 yuan, which also set a launch until February of this year's 16.5 yuan package. McDonald's in China and contacts in the newspaper, confirmed that the maximum discount price adjustment 38.8%, but only during lunch hours, and Guangzhou, Shenyang, two markets, nor to make outbound.

use the "scale effect" for price reductions card

once again take the lead in price reductions for the McDonald's, Kentucky Fried Chicken to be outdone rival. In response, the company told this newspaper yesterday that from August 24 to 13 next month, part of the wings to buy two get one, the maximum discount 33%, have been selected Suzhou, Shenzhen, Chongqing and Tianjin launched the "preferential zone" pilot activities.

Likewise, the U.S. headquarters in face of fierce competition in coffee, wheat coffee chain Starbucks recently in the local implementation of a wide range of price adjustment, French Buccino, Macchiato coffee into the top three price increases, but most of the coffee and take iron price cuts ranging from 5 to 15%.

in 2008, Western fast-food prices three or four times a year. McDonald's written response to "scale" as the reason for price adjustment. Kentucky Fried Chicken where Yum has also taken a similar strategy, in July announced the signing of five billion yuan purchase large orders, planned the next three years to the three major suppliers in China to buy 280,000 tons of chicken.